Improving Coffee... One Cup at a Time

Who is the Espresso Trainer ?

    EspressoTrainer.com is a project that is operated by coffee lover and espresso aficionado, Jason Haeger. 


    Jason is the 3rd place title holder of the 2007 SCAA South Central Regional Barista Competition(with the highest score of the competition in the first round), and member of the SCAA's Barista Guild of America. 
    Jason also owns and operates Texas Coffee People, a networking and community website for the specialty coffee industry in the state of Texas.  The only site of its kind in the area.

    He has taught a milk frothing workshop at the TX Barista Jam in November of 2006, has given a seminar on advanced espresso preparation at the AZ Barista Jam in January of 2007, and has contributed to an Alternative Brew Methods article in the June/July 2006 issue of Barista Magazine. 

    Fresh Cup Magazine has also featured his view of the purpose and mission of the SCAA  Barista Guild of America.


    EspressoTrainer.com was born out of the growing need for high quality espresso preparation and coffee brewing instruction.  It seems every year, more and more specialty coffee retailers are opening and closing, for various reasons. 

    It also seems that most of these retailers open their doors without ever having been properly trained in high quality espresso preparation techniques and general coffee practices.  The results can be experienced first hand all over the United States.  If you want to know where to get an average or below average cup of coffee, just about anyone can point you in the right direction.  If you want to know where to get one of the best cups you'll ever have, you'll receive more blank stares than directions. 

We know.  It doesn't have to be this way.

As a result,
We set out to make a difference.


    At EspressoTrainer.com, we have a passion for quality in all aspects of the business.  Mastery of the necessary skills can be challenging.  This is especially true if speed is just as important as quality.  We specialize in helping to manage the quality and consistency of products.

    We keep a pulse on new trends, new discoveries, and new concepts in the specialty coffee industry.  We believe that knowledge truly is power.  We stay up to date on the latest and most effective espresso preparation, coffee brewing, and milk frothing techniques so you finish our training well ahead of the current market trends. 

    Talk about a head start on your competition.

    To take it even further, we offer latte art training for that final touch and mark of expertise.



    We train owners, managers, shift leaders, baristas, and even new members of the team.  We train your entire staff to produce velvety cappuccinos, exceptional espresso, and caffĂ© lattes that will make your shop the talk of the town. 

    Whether you are a start-up business, an existing business, a roaster, or even a home-barista,  EspressoTrainer.com exists to help you make good coffee better. 




EspressoTrainer.com
Coffee Consulting and Barista Training
Lubbock, TX
806-283-0625
info@espressotrainer.com