Managers and Shop Owners
Being a manager or an owner of a coffee business can be stressful. For a lot of people, the position is more complicated than what first appearance suggests.
How do you find employees who will take their job seriously? How do you teach your employees about proper espresso extraction and drink building? How do you maintain a culture of quality among staff members?

EspressoTrainer.com can help.
We train managers and owners to become excellent trainers themselves. We will also help to train your employees to understand the subtle intricacies of coffee and espresso.
The better you understand your products, the better able you will be to describe them in detail to your customers. This enhanced understanding will also contribute to the quality of drinks you and your staff are able to produce.
We teach exceptional customer care, including interaction, description, and consumer education.
Customer education can result in an increase of whole bean sales, new customers, and the reputation of your business. Nothing can grow your business and its scope of influence like being able to communicate your craft effectively to your customer base. This will ensure that the biggest task of marketing will be getting a customer to walk in your doors for the very first time.
If you are opening a shop, acquiring a shop, or are looking to start fresh, we can help you decide what sort of equipment you will need to be successful. From espresso machines, to grinders, to coffee suppliers, to serve wear, to coffee brewing options, and even condiment bar supplies, we can help you to achieve the very best experience possible in the only specialty coffee retailer that will matter to your customers.
So... What can EspressoTrainer.com do for my business?
- Better espresso and coffee through technique and theory training
- Improved quality of overall drink preparations
- Increased consistency among staff members
- Increased sales from repeat business and word-of-mouth advertising
- Customer service techniques and fundamentals for a better customer experience
- Coffee consultation including:
- Finding the right coffee roaster for your coffee retail operation
- Consultation on finding the right equipment for your business and their use
- Much more. Contact for pricing and information regarding your particular situation. Please include your location, and a detailed list of services you would like more information about.
Staff Training Available
EspressoTrainer.com
Coffee Consulting and Barista Training
Lubbock, TX
806-283-0625
info@espressotrainer.com